Pressroom & Media
Founded by Beth Warford in 2013, Pretty Loaded’s training is trusted by security directors of major corporations, the U.S. Court System, hospitals, real estate schools, universities, and law enforcement agencies nationwide.
In 2015, Pretty Loaded submitted National Situational Awareness Day to the National Day Calendar. Now celebrated every year on September 26th.
👉 For media inquiries, interviews, or press materials, please contact us here
Pretty Loaded Team
Beth Warford, Founder & Owner
Beth Warford is the founder of Pretty Loaded, a global leader in preventative personal safety and situational awareness training. A former ICU and Sedation RN, she launched Pretty Loaded in 2013 after a close encounter with a would-be predator, aiming to teach people how to avoid dangerous situations before they happen. Beth has trained thousands in person and hundreds of thousands online, with her personal safety videos reaching millions worldwide. She is the creator of National Situational Awareness Day and has been featured on Fox News, Consumer Reports, BuzzFeed, Elite Readers, ViralNova, and more.
Pretty Loaded Crew
Beth’s husband, John, Alex (North Dakota), Tara (Washington), Brian (Minnesota),Vince and Tricia (Illinois), Linda (Connecticut) Gary (Arizona), Kelly (Rhode Island) and Rod (Florida). Detailed bios
Beth Warford Quotes
“Preparedness results in clear thinking when you find yourself in a dangerous situation. It’s better to have the skills and not need them, than need the skills and not have them.”
Press Coverage
Fox News: FOX 2 Detroit reporter, Ronia Shamona, spent ELEVEN minutes talking about personal safety tips with me — and there’s a reason why.
Grubhub: Pretty Loaded To Offer Situational Awareness And Personal Safety Training to Grubhub Delivery Partners
The Times USA and The Price of Business Show: Beth Warford is a Thought Leader and teaches how to be a hard target.
Consumer Reports: Staying Safe When Using Ride-Hailing Services
The List TV Show: Recent reports have detailed dangers to users of services such as Lyft and Uber. Here are tips on how to protect yourself.
KX News: North Dakota woman reaches millions with her self-defense videos
Mike Seminary Podcast: You Are the First Responder
Industry Recognition
Florida Crime Prevention Association Speaker
Women’s Self Defense Summit Personal Safety Expert
Social Media
Facebook: http://www.facebook.com/PrettyLoadedND
Twitter: https://twitter.com/PrettyLoadedND
YouTube: https://www.youtube.com/@PrettyLoaded
Instagram: https://www.instagram.com/pretty.loaded/
Beth Warford Linkedin: https://www.linkedin.com/in/beth-warford-prettyloaded/
Contact:
Pretty Loaded
Media Relations
(701) 415-7703 empowered@prettyloaded.org
Grubhub and Pretty Loaded Partnership- A sample of one of the custom videos.
The Pretty Loaded Story
Are You Distracted: 16mm views
How To Keep Your Children Safe While Walking To and From School: 6.9mm views
Exposing Criminal Tactics on the Street: 234K views