About Us - Situational Awareness and Personal Safety Training

On a Mission to Instill Strength, Awareness, and Confidence

About Pretty Loaded

Pretty Loaded has developed a proactive and preventative personal safety training that uses situational awareness, body language, criminal tactics and de-escalation techniques to prevent injury or harm.

Pretty Loaded is well known for their viral personal safety videos that have been viewed and shared by hundreds of millions of people and large news networks all over the world. The training is used by law enforcement departments, the U.S. Courts system, Langley Air Force Base, Frontier Airlines, Real Estate schools, security services, hospitals, and other large corporations worldwide. Pretty Loaded submitted the National Situational Awareness Day to the National Day Calendar in 2015, and the day is celebrated September the 26th.

Beth, the founder of Pretty Loaded, began her company with a clear mission and vision to instill strength, awareness and confidence to people throughout the world. Beth began her journey after a close encounter with a would-be predator. She quickly realized there were martial arts and gun training in the self-defense world, but no training on how to avoid a violent situation and realized this training would be invaluable worldwide. Beth launched Pretty Loaded in 2013.

Our Mission

A globally recognized personal safety and situational awareness company that has a significant effect on minimizing injury or harm by educating and empowering people to be situationally aware and prepared to be their own first responder. Awareness of key techniques can have a profound effect on your personal safety.


Meet your training team!

Please contact us by calling (701) 415-7703 or send an email to empowered@prettyloaded.org

personal safety team Pretty Loaded

About Beth Warford

Beth is the founder & owner of Pretty Loaded. On a mission to install strength, awareness, and confidence, Beth began her journey as an educator and National speaker after a close encounter with a would-be predator. She has trained thousands of people in person, and through her online training around the world. Her safety videos reach millions globally! She is responsible for starting the National Situational Awareness Day and this was approved by the registrar of the National Day Calendar. Beth has been featured on Consumer Reports, The List, Reddit, Elite Readers, BuzzFeed, ViralNova, and many more networks. Beth loves spending her time reading, running, cooking, and painting. She is married and has four wonderful young girls, organic chickens, and lives on an organic produce farm and vineyard.

“Preparedness results in clear thinking when you find yourself in a dangerous situation. Remember, It’s better to have the skills and not need them, than need the skills and not have them!” -Beth Warford





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